Interactive Toolkit: Helping SMEs get more out of digital

Our interactive toolkit helps small businesses unlock the value of digital advertising - whatever their campaign objective. The toolkit pulls together guidance on different digital channels and strategies, tailoring advice based on businesses’ individual aims and resources

IAB pattern

Getting the most out of digital advertising

IAB UK is the industry body representing digital advertising, with over 200 members from platforms including Google and Meta, publishers such as The Times, advertisers, ad tech companies, agencies and everyone in between.

Why use the toolkit? 

This toolkit has been created to help the UK’s small businesses unlock the value of digital advertising for your brand, products and services in order to drive more sales, raise awareness of your company and help you succeed.

Find the right options for you

People often think of digital advertising as just advertising on social media, but it’s much broader than that. This toolkit will help you understand a range of digital advertising options and how you can use them  - including appearing in search results, digital billboards, podcasts and streaming, working with influencers, on-demand TV and video and much more.

OK, let’s get started!

So that we can share with you the most helpful resources, we need to know a bit more about your business.

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.